I don't just build layouts…
I don't just build layouts…
I'm here to shape ideas that don't just live in Figma, but in people's hands.
I'm here to shape ideas that don't just live in Figma, but in people's hands.
Designing from discovery to launch
Designing from discovery to launch
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01
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Research & discovery
Research & discovery
Uncovering the behaviours, needs, and pain points behind a problem.
Uncovering the behaviours, needs, and pain points behind a problem.
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02
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Strategy
Strategy
Turning ambiguity into direction. I connect user needs, business goals, and technical realities to define what's worth solving and why.
Turning ambiguity into direction. I connect user needs, business goals, and technical realities to define what's worth solving and why.
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03
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UX/UI design
UX/UI design
From early concepts to polished interfaces, I design digital experiences that make complex things feel clear, intuitive, and worth using.
From early concepts to polished interfaces, I design digital experiences that make complex things feel clear, intuitive, and worth using.
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04
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Design system architecture
Design system architecture
Building the foundations that make products scale. I create systems, patterns, and principles that bring consistency.
Building the foundations that make products scale. I create systems, patterns, and principles that bring consistency.
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05
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A/B testing
A/B testing
Designing with evidence, not assumptions. I use experimentation to understand what works, learn from real behaviour, and turn insights into better experiences.
Designing with evidence, not assumptions. I use experimentation to understand what works, learn from real behaviour, and turn insights into better experiences.
Turning products into experiences people love.
Explore
Turning products into experiences people love.