Zoosk (Spark Networks)
Redesigning Zoosk Chat: Cleaner, smarter, more human
The challenge
The layout was cluttered, with too many distractions and unclear paths. Users struggled to send messages, leading to frustration and dropped engagement. Real-time feedback from users indicated pain points surrounding delays in typing indicators, message deliveries and presence cues.
My role
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Simplified the layout
I removed unnecessary UI elements, reorganized components into clear zones, and ensured that primary actions like “send,” and “reply” were always visible and intuitive.
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Intuitive messaging features
Introduced typing indicators, read receipts, and presence status so users know when someone is responding. Improved message threading and easy access to reactions.
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Real-time & responsive
Optimized performance so messages send and receive instantly, and connection status is clearly shown.
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Experience
Animations and transitions added subtle feedback (e.g. loading states, message send acknowledgment) to make the experience feel more alive.
Rebuild design system
For this project I had to rebuild the design system, starting with an audit of existing designs. I collected and organized all components to bring consistency across the platform. This helped make it easier to re-use components and iterate quickly.
Outcome
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Conversations feel more fluent and conversational. Less lag, fewer unintended actions.
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Users navigate the messaging UI with confidence, finding what they need without hesitation.
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Engagement in chats increased (fewer drops, more replies, longer sessions).
Explore
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Role
Lead Product Designer
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Timeline
2024-2025
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Team
Solo Designer